Talking about the Difficulties in China 's Industrial Paint Industry
Date：2017-08-23 20:50:51
China's industrial paint industry is constantly progress and development, look at the industrial paint market is to "health, environmental protection, green" direction.
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Water-based paint is also out of the corner, China's industrial paint market is on track, sprint another peak production. As of 2011 the cumulative total output of paint reached 328 million tons, an increase of 16.3%. Asia-Pacific region has become the largest geographical area, accounting for more than 35% of global industrial paint production.
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However, due to the rampant financial crisis, China's industrial paint market by the world's major paint manufacturers as a safe haven, to take mergers and acquisitions and other strategies "million arrows", China's industrial paint market share by the major foreign enterprises competing to grab.
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China's industrial paint business is facing "inside and outside the attack"
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A survey shows that in recent years the world's demand for industrial paint coatings is growing at an average annual rate of 3.5%. By 2011, the global paint market capacity has reached 27 million tons, involving more than 93 billion US dollars. Among them, the demand for industrial coatings in the Asia-Pacific region will reach 8.9 million tons. In the world industrial paint market environment is a good situation, the international industrial coatings top brands mergers and acquisitions intensified, and accelerate the development of the Asian market, especially the Chinese market.
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However, at present, many Chinese paint business profits have been less than 10%, more than the industry's normal profit warning line. Under normal circumstances, the paint manufacturers of the normal industry profits should be 20% -30%, at least higher than 10%.
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There are two reasons for this phenomenon
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First of all, some domestic industrial paint small workshop is also the impact of industrial paint industry.
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Second, foreign paint into the market competition, such as Akzo Nobel, PPG, ICI, Nippon, BASF, DuPont, etc., there are foreign agents in China to set up foreign paint products directly into the Chinese market.
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At present, many domestic paint small workshop, neither emphasis on environmental protection, do not pay attention to brand, lower prices caused by vicious competition.
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Among the 18 categories of coating products, the largest varieties in China are alkyd paints, followed by phenolic resin paints, energy-saving low-pollution environmental coatings (water-based paints, powder coatings, high solids coatings, radiation curing coatings) ratio of about 26 %, While similar products in North America, Western Europe, Japan and other developed countries accounted for about 80% of the proportion.
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How can China's industrial paint enterprises survive in an increasingly harsh competitive environment?
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Domestic paint companies only quickly improve their technical level, management level, product quality and marketing ability, in order to seek their own position in the competition. At the same time, building decoration coatings market in order to healthy and orderly development, so that consumers get real benefits.
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